Makromikro group

I WANTED TO CREATE A MINIMAL LOGO MARK WHICH WOULD SYMBOLISE THE GROWTH OF THE COMPANY - AND THIS MEANT GOING AGAINST THE FLOW WHICH THE WORDING MACRO-TO-MICRO IN THE TITLE ITSELF WOULD SIGNIFY. WE CREATED THIS EFFECT WITH THE CUT IN THE NEGATIVE SPACE TO CREATE AN ILLUSION OF AN UPHIL. THE CUT ITSELF IS CAREFULLY SELECTED ANGLE WHICH GOES IN THE 3 PIXEL RATIO FOR SHARPEST IMAGES.